Do you think I am crazy? Why? The way I understand it is the latest Penguin roll out will be real time. What does this mean to you? Basically if your website is doing something that flags the algorithm, it will be punished, but it also means you can fix it up very quickly and […]

The 2015 consumer will let the way a company handles itself online be the deciding factor on whether they make a purchase or not. Handling here refers to how your online presence looks like. Your brand needs to be authentic, relatable and highly recognisable. This is what sets you apart from the competition. High visibility […]

Do we suspect a mobile update coming soon to major search engines? Over the past few weeks users have been seeing significant changes in search rankings with regards to mobile search. Google’s own Jon Mueller was asked about an algorithm update in one of his Google+ Hangouts, he stated that it was not related to […]

The ways SEO can benefit your online business are numerous. Search Engine Optimisation encompasses everything from reputation management to just a simple increase in traffic flow. SEO is unique in an advertising sense that it connects you with people seeking you out already, this is hugely advantageous to any business. Search engine optimisation can also […]

This is a case study that we will be running over two weeks evaluating if social media marketing has a postive effect in SERPs.

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

Do you think I am crazy? Why? The way I understand it is the latest Penguin roll out will be real time. What does this mean to you? Basically if your website is doing something that flags the algorithm, it will be punished, but it also means you can fix it up very quickly and […]

The 2015 consumer will let the way a company handles itself online be the deciding factor on whether they make a purchase or not. Handling here refers to how your online presence looks like. Your brand needs to be authentic, relatable and highly recognisable. This is what sets you apart from the competition. High visibility […]

Do we suspect a mobile update coming soon to major search engines? Over the past few weeks users have been seeing significant changes in search rankings with regards to mobile search. Google’s own Jon Mueller was asked about an algorithm update in one of his Google+ Hangouts, he stated that it was not related to […]

The ways SEO can benefit your online business are numerous. Search Engine Optimisation encompasses everything from reputation management to just a simple increase in traffic flow. SEO is unique in an advertising sense that it connects you with people seeking you out already, this is hugely advantageous to any business. Search engine optimisation can also […]

This is a case study that we will be running over two weeks evaluating if social media marketing has a postive effect in SERPs.

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

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